Sitting Around the Dock

David L. BowmanMarketingLeave a Comment

Sitting Around the Dock

Have you ever been to a pool or beach party where everyone’s just sitting around looking at the water?  Everyone wants to go in, but they don’t want to be first.  It’s difficult, because then … Read More

Selling Greatness

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Selling Greatness

Everyone wants to be great.  The question is: are you helping your customer become great? Greatness is something very hard to explain but easily felt.  When you’re in the presence of greatness; you know it.  … Read More

Contradictions are Bad

David L. BowmanSalesLeave a Comment

Contradictions are Bad

At first glance, your customer sets expectations about you.  Whether it be your landing page, window or merely shaking your hand; they think they know a lot about you.  Anything that contradicts this “knowledge” leads … Read More

Justify Your Customer’s Emotions

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Justify Your Customer's Emotions

Often, something happens to your customer the moment she leaves your store.  She regrets her purchase.  Immediately, she goes to her friends seeking justification.  If she doesn’t get this… you’ve got a problem.  Let me … Read More

The Approach

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The Approach

How we approach our customer determines our success.  Also, different environments require different approaches.  Take a moment and think to yourself, “If I were a customer, how would I like to be approached?” Are you … Read More

Service & Customer Experience

David L. BowmanSalesLeave a Comment

Service & Customer Experience

These two ideas are the key to your business’ success.  And, it looks different depending on your industry, brand, price point, etc. As a consultant, I have the privilege of looking at new businesses every … Read More

What’s the Right Price?

David L. BowmanSalesLeave a Comment

What's the Right Price

Well, it depends on the value you give to your customer.  Value is often something we misunderstand.  As humans, we feel value is a simple calculation: ‘x’ cost-of-goods + ‘y’ margin = ‘z’ price.  But, … Read More