Sitting Around the Dock

David L. BowmanMarketingLeave a Comment

Sitting Around the Dock

Have you ever been to a pool or beach party where everyone’s just sitting around looking at the water?  Everyone wants to go in, but they don’t want to be first.  It’s difficult, because then … Read More

Selling Greatness

David L. BowmanMarketingLeave a Comment

Selling Greatness

Everyone wants to be great.  The question is: are you helping your customer become great? Greatness is something very hard to explain but easily felt.  When you’re in the presence of greatness; you know it.  … Read More

Justify Your Customer’s Emotions

David L. BowmanMarketingLeave a Comment

Justify Your Customer's Emotions

Often, something happens to your customer the moment she leaves your store.  She regrets her purchase.  Immediately, she goes to her friends seeking justification.  If she doesn’t get this… you’ve got a problem.  Let me … Read More