Contradictions are Bad

David L. BowmanSalesLeave a Comment

Contradictions are Bad

At first glance, your customer sets expectations about you.  Whether it be your landing page, window or merely shaking your hand; they think they know a lot about you.  Anything that contradicts this “knowledge” leads … Read More

The Approach

David L. BowmanSalesLeave a Comment

The Approach

How we approach our customer determines our success.  Also, different environments require different approaches.  Take a moment and think to yourself, “If I were a customer, how would I like to be approached?” Are you … Read More

Service & Customer Experience

David L. BowmanSalesLeave a Comment

Service & Customer Experience

These two ideas are the key to your business’ success.  And, it looks different depending on your industry, brand, price point, etc. As a consultant, I have the privilege of looking at new businesses every … Read More

What’s the Right Price?

David L. BowmanSalesLeave a Comment

What's the Right Price

Well, it depends on the value you give to your customer.  Value is often something we misunderstand.  As humans, we feel value is a simple calculation: ‘x’ cost-of-goods + ‘y’ margin = ‘z’ price.  But, … Read More