So, why waste everyone’s time?
At first glance, your customer sets expectations about you. Whether it be your landing page, window or merely shaking your hand; they think they know a lot about you. Anything that contradicts this “knowledge” leads … Read More
How we approach our customer determines our success. Also, different environments require different approaches. Take a moment and think to yourself, “If I were a customer, how would I like to be approached?” Are you … Read More
These two ideas are the key to your business’ success. And, it looks different depending on your industry, brand, price point, etc. As a consultant, I have the privilege of looking at new businesses every … Read More
Well, it depends on the value you give to your customer. Value is often something we misunderstand. As humans, we feel value is a simple calculation: ‘x’ cost-of-goods + ‘y’ margin = ‘z’ price. But, … Read More