Sitting Around the Dock


Photograph by Jakob Owens Have you ever been to a pool or beach party where everyone’s just sitting around looking at the water? Everyone wants to go in, but they don’t want to be first. … Read More

SEO… Does it Really Matter?


Photograph by Unknown Search Engine Optimization is simple. Google has a certain algorithm and writing content that works best with that algorithm is called SEO content – It shows up higher up on Google. But, … Read More

Selling Greatness


Photograph by Jared Erondu Everyone wants to be great. The question is: are you helping your customer become great?

Justify your Customer’s Emotions


Photograph by Will van Wingerden Often, something happens to your customer the moment she leaves your store. She regrets her purchase. Immediately, she goes to her friends seeking justification. If she doesn’t get this… you’ve … Read More

Contradictions are Bad


Photograph by Evan Dennis At first glance, your customer sets expectations about you. Whether it be your landing page, window or merely shaking your hand; they think they know a lot about you. Anything that … Read More

The Weakness of Strength


Photograph by Hassan Ishan We all have strengths. When we look at our friends and family; we know their strengths. They may be friendly, polite, intelligent or strong. It varies from person to person and … Read More

Moving too quickly


Photograph by Kristopher Roller There’s a constant unspoken ideological tug-of-war with the old-guard on the left and artists on the right. The old-guard protects us from ever-hastening change and reminds us of our roots; for … Read More