Contradictions are Bad

David L. BowmanSalesLeave a Comment

Contradictions are Bad

Contradictions are Bad

At first glance, your customer sets expectations about you.  Whether it be your landing page, window or merely shaking your hand; they think they know a lot about you.  Anything that contradicts this “knowledge” leads them to distrust you.  Distrust is bad; it’s everything that stands in the way of the sale.

You need to find a way to remove these subconscious contradictions.  If a luxury store has a “bargain bin” you’re giving off the wrong message.  Keep these contradictions at a minimum, and provide a smooth experience for your customer.