Contradictions are Bad


Photograph by Evan Dennis At first glance, your customer sets expectations about you. Whether it be your landing page, window or merely shaking your hand; they think they know a lot about you. Anything that … Read More

Justify your Customer’s Emotions


Photograph by Will van Wingerden Often, something happens to your customer the moment she leaves your store. She regrets her purchase. Immediately, she goes to her friends seeking justification. If she doesn’t get this… you’ve … Read More

Selling Greatness


Photograph by Jared Erondu Everyone wants to be great. The question is: are you helping your customer become great?

SEO… Does it Really Matter?


Photograph by Unknown Search Engine Optimization is simple. Google has a certain algorithm and writing content that works best with that algorithm is called SEO content – It shows up higher up on Google. But, … Read More

Sitting Around the Dock


Photograph by Jakob Owens Have you ever been to a pool or beach party where everyone’s just sitting around looking at the water? Everyone wants to go in, but they don’t want to be first. … Read More

The Approach


Photograph by Jordan Whitfield How we approach our customer determines our success. Also, different environments require different approaches. Take a moment and think to yourself, “If I were a customer, how would I like to … Read More

The Right Tool for the Job


Photograph by Todd Quackenbush One of your responsibilities is to provide value to your customers when they want to hear it. But, in 2016 this isn’t so simple. We’ve all become far too unpredictable. Between … Read More

What’s the Right Price?


Photograph by Clem Onojeghuo Well, it depends on the value you give to your customer. Value is often something we misunderstand. As humans, we feel value is a simple calculation: ‘x’ cost-of-goods + ‘y’ margin … Read More