Have you ever been to a pool or beach party where everyone’s just sitting around looking at the water?  Everyone wants to go in, but they don’t want to be first.  It’s difficult, because then … Read More

Everyone wants to be great.  The question is: are you helping your customer become great? Greatness is something very hard to explain but easily felt.  When you’re in the presence of greatness; you know it.  … Read More

Often, something happens to your customer the moment she leaves your store.  She regrets her purchase.  Immediately, she goes to her friends seeking justification.  If she doesn’t get this… you’ve got a problem.  Let me … Read More

One of your responsibilities is to provide value to your customers when they want to hear it.    But, in 2016 this isn’t so simple.  We’ve all become far too unpredictable.  Between Facebook, blogs, email or … Read More

Search Engine Optimization is simple.  Google has a certain algorithm and writing content that works best with that algorithm is called SEO content – It shows up higher up on Google. But, does it really … Read More

The world changed.  In 1994, Amazon began their slow but sure conquest over the retail market.  They’ve put tens-of-thousands of stores out of business.  We used to go into stores, remember?  Not just to look … Read More